Snapchat 2025 Guide: Create Account & Start Earning Money

Snapchat remains one of the most engaging social platforms in 2025 with 850+ million monthly users. This complete guide shows you how to create an account, choose the right type, meet monetization requirements, and use proven strategies to earn real money through Spotlight, Stories, ads, and more.

Step-by-Step: How to Create a Snapchat Account in 2025

1 Download the Snapchat App

Get Snapchat from the App Store (iOS) or Google Play (Android). The icon is yellow with a white ghost.

2 Sign Up

Tap Sign Up and enter:

  • First & last name
  • Birthday (must be 13+ years old)
  • Unique username (cannot be changed later – choose carefully)
  • Strong password

Accept the Terms of Service and Privacy Policy.

3 Verify Your Identity

Add your phone number or email → receive a 6-digit code → enter it to verify.

4 Complete CAPTCHA

Select images containing the ghost to prove you're not a robot.

5 Set Up Your Profile
  • Create a Bitmoji avatar
  • Set display name (changeable anytime)
  • Add bio, location, website link (if eligible)
  • Customize Snapcode (QR-style code)
6 Add Friends & Finish Setup

Let Snapchat scan contacts or search usernames/Snapcodes. You can skip and do this later.

Pro Tip: Use a strong, unique password and enable two-factor authentication (Settings → Two-Factor Authentication) immediately after setup.

Snapchat Account Types in 2025

1. Personal Account

Default account for everyday users.

  • Private Snaps & Stories to friends
  • Public Stories (optional)
  • Spotlight submissions
  • Basic monetization eligibility (after reaching thresholds)

2. Business / Creator Account

Best for brands, influencers, and serious monetization.

  • Access to Snapchat Ads Manager
  • Detailed analytics & insights
  • Public Profile features (links, location, contact buttons)
  • Priority in Discover & Spotlight
  • Easier brand partnership outreach

How to switch: Go to Settings → "My Profile" → "Switch to Professional Account" or create via ads.snapchat.com.

Important: You can keep your personal account and create a separate Business/Creator account under the same login.

How to Make Money on Snapchat in 2025 (Real Methods)

1. Spotlight Rewards Program

Snapchat pays creators for popular Spotlight videos.

  • Eligibility (2025): 10M+ views or 12K+ hours of public view time in last 28 days
  • Minimum posts: 10 days of posting + 25 Spotlight submissions in last 28 days
  • Age: 18+
  • Earnings: $1K–$50K+ per month for top creators

2. Snap Star Program (Verified Creators)

Exclusive program for top creators with brand deals & direct payments.

  • 50,000+ followers
  • High Spotlight & Story views
  • Consistent posting
  • Earnings: $500–$15,000+ per sponsored post

3. Brand Partnerships & Sponsored Content

Work directly with brands for paid posts/Stories.

  • 10K–50K+ followers (nano-influencers can start smaller)
  • High engagement rate
  • Earnings: $200–$10,000+ per post depending on reach

4. Affiliate Marketing

Promote products and earn commissions via links.

  • Public Profile with link in bio
  • Affiliate programs (Amazon, LTK, RewardStyle, etc.)
  • Earnings: 5–30% per sale

5. Snapchat Ads (for Businesses)

Run paid ads to drive sales/traffic (indirect earning).

  • Business Account
  • Ad budget
  • ROI: Varies – typically 2–10× return on good campaigns

6. Sell Your Own Products/Services

Use Snapchat to drive traffic to your store, coaching, digital products, etc.

  • Strong visual content
  • Link in bio or swipe-up (if eligible)
  • Earnings: Unlimited – depends on product & audience
2025 Reality Check: Most creators start earning significantly after 10K–50K followers and consistent high-quality content. Spotlight is currently the fastest path to monetization for new accounts.

Snapchat Monetization Requirements in 2025

Ready to Start on Snapchat?

Create your account today and begin building your audience!

Download Snapchat Now →