NeTTo, originally from Karachi, Pakistan, is a dynamic entrepreneur and creative visionary now settled in the USA. As the owner of a major trucking company, he has leveraged his extensive knowledge and experience in logistics and operations to build a successful business that meets the needs of diverse clients. In addition to his entrepreneurial endeavors, NeTTo serves as the Creative Director for SAFAYA, where he utilizes his innovative mindset to shape the brand’s creative strategies and marketing initiatives. His ability to blend creativity with business acumen has positioned SAFAYA for growth and success, making him a vital force in driving the Group’s vision and enhancing its market presence.